We believe in being fully transparent about how Item Assist works, what data is used, and how your privacy is protected.
Item Assist is designed to be a lookup tool, not a data collection platform. When you use the Serial Number Decoder or Smart Lookup:
Smart Lookup uses AI to research model numbers and product descriptions. When you submit a Smart Lookup request:
Item Assist may use basic, anonymized analytics to understand page traffic and tool usage patterns. This data is aggregated and does not identify individual users. No advertising or tracking cookies are used.
All connections to Item Assist are encrypted via HTTPS. We apply standard web security practices to protect the integrity of the site and its database.
Item Assist's serial number database is hand-verified and maintained to the best of our ability. However, manufacturer formats can change without notice. Item Assist makes no warranty as to the accuracy of decode results and is not liable for decisions made based on results returned by this tool. Always verify age determinations with supporting documentation when required for claims or legal purposes.
Questions about data practices or security? Contact us here and we'll respond within 1–2 business days.